Canaan Online vs. aJudaica

Our headline is a bit ironic because, well, Canaan Online and aJudaica are one and the same. aJudaica is among the most veteran Judaica web stores on the Internet. They started out as a smallish STaM shop in Bnei Brak and did quite well online.

To expand their reach, they opened other micro-niche Judaica web stores, including MyShofar and Tefillin Store (www.tefillin.biz) and Tallit.biz.

Then a few years ago they bought out a successful competitor and changed the name to Canaan Online. So while searching for a certain Judaica product you might get various results on different web stores with almost the same price and almost the same product description -- because they are all being offered by the same company (Peer HaStam).

Take, for example, the Gilboa Tallit. If you do a search for "Gilboa Tallit" you'll find it on a half-dozen web stores:

• JudaicaWebStore.com
• Canaan-Online.com
• Tefillin.biz
• aJudaica.com
• Tallit.biz
• tzitzit.tallit-shop

The first web store on the list is more expensive (and may also be owned by Peer HaStam). The last web store on the list offers the Gilboa Tallit at an affordable price, similar to the "conglomerate," but specializes in tallit and tzitzit sales (Ben's Tallit Shop), therefore it offers more options and better service.