The reason is because at least three of the leading Israel-based Judaica stores are under the same ownership. In fact, if you go to aJudaica and Canaan-Online Judaica, take a look at the mini-logo at for the website tab at the top of your browser and you'll see that they have the exact same stylized J logo. They also operate a third micro-niche site called Tallit.biz. They also have the same product listed on their Amazon store, but at a higher price.
Talitania Traditional Wool Tallit |
Their price is at actually quite competitive, but it's slightly lower at one of their competitors, Ben's Tallit Shop.
Is this Traditional Wool Tallit a good deal? Actually at around $90 for the size 60 (which is considered a Medium), it is a good value. Talitnia has been making tallits for a century (!) and they do a good job. If you're looking for almost the same striping with a slightly higher quality weave, you might want to consider the Prima A.A. Both Talitnia and their leading competitor, Mishkan Hatchelet, make it.
In general, when shopping for a traditional wool tallit in the lower and medium price ranges, keep in mind that if it has only black, white or blue striping (no gold or silver pinstripes), the atara (neckband) will have a quiet, satiny design with no letters, whereas if the striping is black-silver, the atara will be black-silver with the Tzitzit Blessing embroidered on it, if the striping is blue-silver, the atara will be blue-silver, etc.
The white-on-white, white-silver and white-gold tend to be more commonly found among Sephardic Jews, but that's not a hard and fast rule.